What’s Hot in Coworking: The Latest Trends and Demand for Shared Offices

The coworking industry has seen tremendous growth over the past decade. In 2010, there were only about 600 coworking spaces globally. In 2018, there were over 16,000 coworking spaces worldwide. The number of coworking spaces in 2020 was over 19,000; in 2023, there were over 34,000 coworking spaces, with a projection of 41,975 in 2024. 

The rapid ascent displays how coworking has evolved from a niche idea into a worldwide phenomenon, reshaping the way people work and where they do so. 

Several factors have fueled the coworking boom. The desire for flexibility and community among freelancers and remote workers is a driving force. Coworking appeals to entrepreneurs and startups seeking cost-effective office space and networking opportunities. Large enterprises have begun exploring coworking to offer employees flexible workspaces and foster collaboration. The COVID-19 pandemic accelerated coworking’s growth as the model proved well-suited to a disrupted world requiring social distancing and remote work. As coworking spaces adapt and innovate to meet evolving needs, the industry is poised for even more significant expansion in the years ahead.

people working in coworking space

Venture X and The Vast Coworking Industry Overview

Coworking spaces are shared workspaces where professionals, small business owners, remote workers, and entrepreneurs can rent desks or offices to work in a communal setting. Coworking emerged in the early 2000s as a more social and collaborative alternative to working from home or renting traditional office space. 


The coworking industry saw rapid growth in the 2010s, fueled by the rise of remote work, freelancing, and small businesses. The industry continues to grow rapidly in the 2020’s. Check out Team Stage’s Statistics here: Top Coworking Statistics


The rise of the coworking industry shows no signs of slowing down. According to a forecast from Statista, the number of coworking members worldwide is projected to grow from 5.1 million in 2022 to over 10 million by 2025. The coworking market is now valued at over $14 billion (about $43 per person in the US) annually. With the shift towards flexible and remote work, coworking spaces are poised to become an increasingly common fixture for businesses, freelancers, and digital nomads.


Venture X and Vast Coworking Space Models

Coworking spaces come in many different models to accommodate various needs. Here are some of the most popular types:

Shared Coworking Spaces

This is the most common type of coworking space. Members share a large open workspace with desks, offices, meeting rooms, and amenities.

Private Office Spaces

Private office spaces are fully enclosed individual offices for those wanting complete privacy.

Virtual Coworking

Members get a mailing address, phone services, meeting room access, and networking without dedicated office space.

As you can see, coworking spaces offer solutions for any needs and preferences. The most popular model is shared coworking with open layouts and amenities to facilitate collaboration and networking. Private offices provide more seclusion for those wanting uninterrupted focus. Virtual membership allows flexibility for mobile workers and remote teams. When choosing a coworking space, consider your work style, budget, and business needs.


Coworking Space Amenities

Coworking spaces cater to diverse members, including freelancers, remote workers, entrepreneurs, small teams, and mobile professionals. To attract and retain members, coworking spaces invest heavily in designing innovative amenities that add value. 


The most popular amenities that members look for include:

– High-speed internet – Fast and reliable Wi-Fi is essential for members to be productive. Coworking spaces ensure network uptime and sufficient bandwidth to support peak usage times.

– Coffee bars – Onsite coffee bars providing specialty coffee, tea, and snacks boost collaboration and community. Cafes allow members to take quick breaks, hold informal meetings, and network. 

– Meeting rooms – Access to well-equipped meeting rooms of varying sizes enables privacy for calls, virtual meetings, client presentations, and group workshops. 

– Printing and scanning – Onsite printers, scanners, and copiers help mobile workers print documents as needed. Some spaces offer 3D printing, too.

– Events space – Dedicated areas to host community events, speaker sessions, workshops, and social mixers help build an engaging coworking culture.

– Wellness rooms – Spaces designed for relaxation, meditation, or quick workouts to satisfy member wellness needs. Some have nap pods for recharging. 

Coworking spaces get creative with amenities like podcast studios, rooftop terraces, gaming lounges, and more to stand out. The community-focused amenities attract members seeking meaningful connections and inspiring spaces to work.


Coworking Space Members

Coworking spaces attract diverse members from various backgrounds, industries, and demographics. Some of the most common member groups include:

Freelancers: With the rise of the freelance economy, independent workers make up a significant portion of coworking members. The flexible work environment and lack of long-term commitments appeal to solo entrepreneurs working project to project.

Remote workers: Employees who work remotely for companies based in another location frequently use coworking spaces. It allows them to leave the home office and work alongside others. 

Small teams: Startups, small businesses, and project teams often use coworking as an affordable office alternative. The spaces provide the infrastructure without the overhead of a traditional lease.

Corporate employees: Large companies are embracing coworking to house individual remote workers or small satellite offices. It gives their employees flexibility while still providing a professional work environment.


There are several vital reasons coworking appeals to these groups:

Cost savings: Sharing space and amenities significantly reduces overhead expenses compared to traditional office space.

Networking: Coworking spaces facilitate connection, collaboration, and community. Members can interact with professionals across diverse industries.

Flexibility: Coworking offers month-to-month terms rather than multi-year leases. Members can ramp up or scale down.

Work-life balance: Onsite amenities like gyms and lounges create a less stressful environment than rigid corporate offices.

Productivity: The social workplace cultivates accountability and motivation that solo workers often lack at home.

Coworking provides the ideal middle-ground between working from home and private offices. The model offers affordability and flexibility without sacrificing community and collaboration.


Coworking spaces benefit members, business owners, and local communities.


Venture X Coworking Members Receive:

Networking opportunities: Coworking spaces allow members to meet and connect with other professionals across various industries. This can lead to collaborations, business opportunities, and new relationships.

Flexibility: Members can choose how often they need space and are not locked into long-term leases. Many coworking spaces offer options ranging from dedicated desks to hourly drop-in rates.

Cost savings: Sharing an office with others results in lower overhead costs than traditional office space. Coworking spaces provide amenities like Wi-Fi, printing, coffee, and cleaning.

Work-life balance: Coworking spaces allow members to get out of home offices and better separate work and personal life. The community aspect also reduces feelings of isolation.

Access to amenities: Shared workspaces provide access to business amenities like meeting rooms, event spaces, kitchens, and office equipment that would be costly for an individual.


For Business Owners 

Source of revenue: Renting workspace to freelancers and remote workers provides a steady income stream. Additional revenue can come from office services, event rentals, etc.

Low overhead: Coworking spaces reduce upfront costs associated with renting traditional office space and buildout expenses. The flexible model allows adjustment based on demand.

Community: Business owners can network, collaborate, and share ideas with their members. Engaged members help the coworking space thrive.


For Communities

Economic growth: Coworking spaces support local jobs, innovation, and spending in shops, restaurants, and other neighborhood businesses.

Preservation: Old buildings like warehouses can get renewed life as vibrant coworking spaces, preventing decay.

Sustainability: Shared workspaces promote efficient use of resources compared to traditional offices. Members commute less by working closer to home.

Urban revitalization: Coworking spaces bring activity to depressed neighborhoods and create hubs for creativity and entrepreneurship.


Coworking Industry Trends

The coworking industry continues to see strong growth and shifting trends in demand and offerings. Some key trends include:

Increased demand for meeting spaces: As hybrid and distributed work becomes more common, demand for meeting rooms and collaborative spaces in coworking locations has risen. 67% of coworking spaces have seen an increase in requests for meeting rooms and event spaces compared to 2021.

Growth in suburban coworking: While coworking first took off in urban areas, providers are expanding rapidly in the suburbs. Suburban coworkers appreciate the flexibility and community with a short commute.

Changes in workspace types: Certain workspace layouts have seen fluctuations in popularity. Open hot desking arrangements remain popular in big cities but are losing some demand in the suburbs. Private team offices have become more sought after across regions, increasing in small towns and rural areas.

The coworking industry continues to evolve as hybrid work drives demand for flexible, collaborative spaces closer to where people live and work. Coworking providers must pay close attention to local trends and preferences to remain competitive.


Some of the critical changes and adaptations included:

– Increased use of virtual communication tools to keep members connected during lockdowns
– Offering flexible membership options like month-to-month plans
– Renegotiating leases with landlords for rent relief
– Reconfiguring floorplans to allow for social distancing
– Upgrading HVAC systems and installing air purifiers
– Requiring or encouraging mask-wearing and offering sanitation supplies– Limiting room capacities and having fewer in-person events
– Offering more private office options 

While the pandemic delivered an undeniable shock, many believe it also highlighted the strengths of the coworking model – flexibility, community, and collaboration. Coworking spaces that adapted and provided support emerged well-positioned for the following hybrid work patterns. The industry continues to evolve as the pandemic recedes, exploring new service offerings and location options to meet changing needs.


Venture X: The Future of Coworking 

The future looks bright for the coworking industry. Even with the challenges brought on by the COVID-19 pandemic, most industry experts expect continued growth and increasing revenues in the coming years. Here are some of the key opportunities on the horizon for coworking spaces:

– While growth slowed during initial COVID-19 lockdowns, the coworking market bounced back more vital than ever. Pre-pandemic growth rates of over 20% bounced back.

– More enterprise companies are embracing flexible workspaces for employees. Coworking will increasingly be part of companies’ real estate strategy.

– There is still huge growth potential globally, especially in emerging markets. Coworking will continue expanding internationally.


Increasing Revenue in Coworking Spaces 

– As occupancy rises, revenue is expected to increase accordingly. The average revenue per coworking member is also rising.

– Opening larger spaces in prime locations can attract more prominent companies and higher membership fees.

– Coworking spaces are diversifying their offerings with new amenities and value-added services that provide additional revenue streams.


New Opportunities in Flexible Office Solutions

– Partnerships with landlords create opportunities to take over and manage under-utilized office spaces.

– Workplaces may reduce their real estate footprint and utilize coworking spaces for team projects, meetings, or overflow office needs.

– Suburban coworking spaces allow location-flexible workers to avoid long commutes. Proximity coworking will continue growing.

– More niches like location-specific, industry-focused, or demographic community-oriented coworking spaces.

The coworking industry has shown its resilience and adaptability. As the future of work evolves, coworking spaces are poised to continue innovating and providing flexible, collaborative workspaces that meet the changing needs of workers and businesses alike. The growth opportunities ahead are plentiful.


Starting a Coworking Space Franchise Location with Venture X

Opening a coworking space can be rewarding for entrepreneurs interested in small business ownership and community building. Here is an overview of the process and tips for success when starting your own coworking business:


Overview of the Process

When you invest in a Venture X franchise location, many crucial processes are expertly managed on your behalf. Here is an overview of the streamlined process:

  1. Market Research and Ideal Location: We conduct comprehensive market research to identify demand and pinpoint the ideal location for your Venture X coworking space. Our extensive experience ensures that you choose a prime spot for your franchise.
  2. Business Plan Development: Our team assists you in creating a robust business plan that covers all aspects, including costs, pricing strategies, layout design, and amenities. You will have a blueprint for success right from the start.
  3. Funding Procurement: Securing funding for your franchise is simplified with our guidance. We will help you explore options such as loans, crowdfunding, and potential investors to ensure you have the necessary capital.
  4. Space Acquisition and Design: Finding and designing physical space is critical. Venture X supports sourcing a suitable location and developing an office layout that optimizes the coworking experience.
  5. Tech Infrastructure Setup: We take care of building out the essential tech infrastructure for your franchise, including high-speed Wi-Fi, printers, and video conferencing facilities. Your space will be well-equipped to meet modern business needs.
  6. Strategic Marketing: Our marketing expertise extends to promoting your space through various channels. We will help you create a solid online presence, organize events, and establish partnerships within the local business community.

Investing in a Venture X franchise means having a trusted partner to handle these critical processes, allowing you to focus on growing your coworking business and providing an exceptional experience to your members.


Tips for Success

– Offer a unique value proposition like industry focus or niche amenities

– Foster community through events, perks, member forums

– Provide excellent customer service and flexibility

– Keep spaces clean, comfortable, and conducive to productivity

– Continuously get member feedback and improve offerings  

– Stay on top of industry trends and evolve along with member needs


Starting and operating a thriving coworking space takes vision, passion, and dedication. Venture X takes care of the groundwork for you – site selection, buildout, marketing, and more.

As an award-winning coworking franchise with over 60 locations, Venture X provides training, support, and a proven business model so you can focus on growing your community. Learn more about owning a Venture X coworking space franchise today. 

Let’s Get Started