With its long-standing focus on providing business solutions and experience working with the entrepreneurial spirit of its franchisees, Starpoint Brands is the perfect partner for Venture X, which provides innovative space for those who are working to reach their financial dreams.

Venture X Workspace Building
Ray Titus


CEO, United franchise group

Ray Titus, CEO of United Franchise Group, is a widely recognized leader in the franchise industry. He started the company in 1986 with the Signarama brand in Farmingdale, New York. Ray has received numerous honors and awards for his leadership at Starpoint Brands and in the franchising industry. In addition to recognition for his business acumen, Ray is also an accomplished speaker and author.

Michael White

Michael White

President, Venture X & Chief Development Officer

Michael’s passion for franchising began in 2000 while working as a marketing representative for a local Signarama franchise location. Since then, he has held a number of positions within the organization, from Regional Vice President to Director of Sales.

As the President of Venture X, Michael focuses on marketing and development efforts of the brand, domestically and internationally.

A graduate of Furman University, Michael lives in North Carolina with his family of 5 and offices out of the Venture X in Durham.

Paula Mercer


Vice President, Operations

After serving in several other operational roles within Starpoint Brands for more than twelve years and being involved in the development of Venture X from the beginning, Paula became Vice President of Operations for Venture X in 2019. Paula oversees all aspects related to operations and new building openings for current and future franchise owners. Additionally, she has a strong focus on evaluating and implementing brand initiatives related to operational processes.

Paula has extensive global travel experience and brings her wealth of knowledge to the Venture X brand as it continues to grow domestically and internationally. She holds a Bachelor’s degree in business management from Liberty University.

Matt Cozza

Matt Cozza

Vice President of Development

Highly knowledgeable and experienced Corporate Real Estate Executive with broad and deep familiarity with a variety of industries for over 30 years. Matt has a proven track record with site selection, construction and financing for franchisees, schools, restaurants, grocers and pharmacies. He leads a dynamic team of proven professionals that are determined to exceed expectations and drive value with profitability. He has a reputation for performance excellence, leadership, and results. Matt is married to his wife of 21 years and they have 2 children.

Shane Lee

Shane Lee

Regional Vice President for Venture X

Shane has spent his entire career at Starpoint Brands having many different roles. Shane has helped develop several of the franchises at Starpoint Brands and now serves as Regional Vice President for Venture X. He helps to oversee the growth and development of the brand across the country and bring new franchisees on board. Shane has a bachelor’s degree in Business Management from Florida State University.

Rubin Beckner

Rubin Beckner

Director of MARKETING

During his career, Rubin has helped thousands of companies from all over the world navigate the flexible office space landscape. As Director of Marketing, Rubin is responsible for working with prospective and active franchisees on all aspects of marketing strategy including digital, public relations, website, etc.

Rubin has over 13 years of Marketing and Sales Management experience, including recent work as a strategy consultant for coworking office operators. As Operator Relations Manager of the Americas for the largest flexible office advisory firm globally, the Instant Group, Rubin managed a portfolio of over 4,500 office center partnerships representing $100s of millions in real estate value throughout North and South America.

Tammy Senter

Tammy Senter

Director of Membership Sales

Tammy is an industry veteran with 18 years of coworking experience in a wide variety of roles all focused on the sales and operations of coworking spaces. While at Regus, she was recognized as a Top Sales Performer for five consecutive years with additional recognitions for highest number of broker deals, highest renewal increases and the CEO award multiple times, to name a few.

As Director of Business Development for Venture X, Tammy’s focus is working directly with current and future Venture X franchisees to increase occupancy, revenue and profit. More specifically, she works with franchisees on broker relationships, enterprise leads, sales calls, closing memberships and personnel needs.

Nick Bruckner


Vice President of Sales
Magan Allender

Magan Allender

Director of Business Development and Training
Amanda Bloom


Purchasing Manager