When Enrique Lisker moved to the United States 13 years ago, he knew he wanted to own a business. What he found with Venture X was more than a franchise opportunity. It was a chance to help other entrepreneurs succeed while building something meaningful in his community.
Today, Enrique owns Venture X Miami Lakes in Florida, where he combines his passion for hospitality with his entrepreneurial drive. His story offers a window into what it means to own a coworking franchise and why the Venture X model resonates with business-minded individuals across the country.
The coworking opportunity in 2025 and beyond
Enrique’s timing couldn’t have been better. The coworking industry has experienced remarkable growth over the past several years, driven by the shift toward hybrid work models and the increasing number of freelancers, startups, and remote workers seeking professional workspace alternatives.
The global coworking market is projected to reach $82.12 billion by 2034, representing an annual growth rate of 14.1%. In the United States alone, there are now more than 8,400 coworking spaces, with suburban markets seeing some of the strongest growth. Southwest Florida, in particular, was among the fastest-growing coworking markets in early 2025.
This growth reflects a fundamental change in how people work. Nearly 59% of businesses plan to expand their office footprint through coworking in the coming years, and both large corporations and small businesses are increasingly turning to flexible workspace solutions. For prospective franchisees, this creates a substantial market opportunity with room to grow.
Why a hospitality-focused coworking franchise?
Enrique explored several franchise options before landing on Venture X. What set it apart was the hospitality element at the heart of the business model.
“Why Venture X got my biggest attention is hospitality,” Enrique explains. “I like to see businesses grow alongside me and with them, so this was a great opportunity to do that.”
That focus on relationships and growth is central to the Venture X franchise opportunity. Unlike traditional office space providers, Venture X franchisees create environments where members feel supported and connected. For Enrique, watching the businesses in his space succeed has become one of his greatest professional rewards.
What makes Venture X different from other coworking brands
Venture X positions itself as a premium workspace brand, and that distinction matters. The spaces are designed by world-renowned architecture firms and furnished with high-end brands like VARI and Herman Miller. But it’s more than aesthetics. The model blends boutique hotel-style design with concierge-level service, creating an experience that appeals to a wide range of professionals.
Unlike some coworking brands that cater primarily to tech startups or freelancers, Venture X is designed for the broadest mix of professional office workers. Members include solo entrepreneurs, small businesses, remote employees of Fortune 500 companies, and growing teams that need flexible space. This diversity creates a stable member base and multiple revenue streams for franchisees.
The 24/7 access model also sets Venture X apart. Great ideas don’t happen on a 9-to-5 schedule, and neither do the needs of modern professionals. Members can work when it suits them, with access to printing services, tech support, office supplies, and everything else required to run a successful business.
The advantage of a proven business model
Enrique had owned businesses before, but he recognized the value in joining an established franchise system rather than building something entirely from scratch.
“The franchise gives you a lot of support. It’s already a proven business model,” he says. “You still start a business, but you get a lot of support.”
This balance appealed to him. He could bring his own entrepreneurial energy and ideas while benefiting from systems and processes that had already been tested and refined. For prospective franchisees evaluating their options, this combination of independence and infrastructure is a key consideration.
Starting an independent coworking space means figuring out everything from scratch: design standards, technology systems, member management, marketing, pricing strategies. With a franchise, those systems already exist. You’re not reinventing the wheel. You’re executing a model that works, with room to add your own local touch.
No coworking experience required
“I have never had any experience in coworking, but it’s a great thing to do,” Enrique notes.
His path illustrates an important point: you don’t need industry-specific experience to succeed as a Venture X franchisee. The franchise support system provides training and ongoing guidance across all aspects of the business, from operations to marketing to member relations.
What matters more than coworking experience is an entrepreneurial mindset, a commitment to service, and the desire to build something in your community. The franchise handles the technical knowledge. You bring the drive.
Support through every phase of ownership
One of the most challenging aspects of opening any business location is finding the right space. For coworking, location can make or break success. Enrique experienced this firsthand.
“To get the location open, it was a complex part of the process because location is one of the most important things that you can do,” he says. “The franchise was very helpful in helping us choose the best location. It was a process, but it’s a very important process.”
His advice for prospective franchisees? “Definitely rely on the support that the franchise provides.”
That support extends beyond site selection. Enrique highlights the assistance he received during the opening process and in post-opening operations.
“Talking about the support that this franchise has given us, the opening process and the post-operating process, everything has been great,” he says. “All the people on the franchise, in each of the different departments that you need to run and have some experience, the team has been a great support on that part.”
What franchise support looks like in practice
Venture X is part of United Franchise Group, a recognized global leader in the franchise industry. This means franchisees have access to support across training, sales, marketing, site selection, and location development. You’re not just buying into a coworking brand. You’re joining a network with decades of franchise expertise.
The support covers the full lifecycle of ownership. During the pre-opening phase, the team helps with site selection, lease negotiation, and buildout. Once you’re open, ongoing support includes marketing resources, operational guidance, and access to a network of fellow franchisees who can share what’s working in their markets.
Building community within your community
For Enrique, the Venture X business goes beyond providing office space. It’s about creating something that matters to the people who use it every day.
“The goal in the Venture X business is building a community within the community,” he explains. “One big part of the business is family. Family starts obviously with your inner circle, but it extends to where you work, building that part of the community, having members being in a place that they love to be in, helping them succeed.”
This philosophy aligns with what many franchisees discover once they’re up and running: the business becomes personally meaningful. Watching member businesses launch, grow, and hit milestones creates a sense of shared achievement that’s hard to replicate in other industries.
“Being able to experience being an owner of this type of franchise hospitality service, watching businesses grow and succeed is one of my biggest satisfactions that I get from this business,” Enrique says.
The member experience that drives retention
Venture X locations function as more than shared office space. They become hubs where professionals connect, collaborate, and support each other’s growth. Regular events focused on social, educational, and entrepreneurial themes help members learn and build relationships. These connections create value that goes beyond the desk or private office.
For franchisees, this community-building translates to member loyalty. When people feel like they belong to something larger than a transaction, they stay. They refer others. They become advocates for the space. Enrique’s approach of treating members like family isn’t just good philosophy. It’s good business.
The power of the network
Enrique also points to the strategic advantage of being part of a larger franchise system rather than operating an independent coworking space.
“The advantage of being part of the franchise versus being my own open space or my own private space is you’re part of a network,” he explains. “Being part of a wider system is one of the best alternatives and one of the best choices that I think that I have made to help me grow, giving me the opportunity to expand.”
That network provides benefits on multiple fronts. Brand recognition means members already have expectations about the quality of experience they’ll receive. Shared best practices among franchisees mean you can learn from what’s working in other markets. Access to enterprise clients who need workspace in multiple locations creates opportunities that independent operators can’t match.
Members also benefit from this network. A Venture X membership can be used at locations nationwide, which appeals to professionals who travel or have clients in different cities. This connectivity strengthens the value proposition for members and gives franchisees an edge in sales conversations.
Learn more about the franchise investment requirements to see if Venture X aligns with your goals.
What makes a successful Venture X franchisee
Enrique’s story reveals several traits that tend to show up in successful Venture X franchisees. He’s driven and entrepreneurial, but he also values connection. He wanted to build something, but he wanted to do it in a way that helps others succeed along the way.
The ideal Venture X franchisee is hard-working and motivated to succeed. They’re connected, always looking to make new professional and personal relationships. They’re adaptable, ready for the changing demands of running a service business. And they’re welcoming, creating an environment where members from all backgrounds feel they belong.
You don’t need a background in real estate or coworking. What you need is the commitment to execute a proven system, the willingness to invest in your community, and the patience to build something that grows over time. Venture X locations are owned by the types of people who use the space: hardworking, local entrepreneurs who understand what it takes to build a business.
Is Venture X the right fit for you?
Enrique’s experience in Miami Lakes reflects what draws many entrepreneurs to the Venture X model: the combination of a proven system, comprehensive support, and the opportunity to make a real impact in your local business community.
Whether you have coworking experience or are coming from a completely different industry, the franchise provides the framework you need to succeed. What matters most is your drive to build something, your commitment to service, and your interest in helping other businesses thrive.
The coworking industry continues to grow as more professionals and companies embrace flexible work. Markets like Florida are seeing strong demand, and premium brands like Venture X are well-positioned to capture the segment of the market that wants more than a desk. They want an experience, a community, and a partner in their success.
Ready to learn more? Explore the Venture X franchise opportunity and see what ownership could look like for you.