Depending on the location of a coworking space, it could be difficult to operate a coworking space and separate it from the competition. Fortunately, there are simple ways to create a brand. The key to having a great brand is the idea of unified themes. Whether it’s a coworking space or something smaller like a food truck, having a brand means values must embed themselves in all ways with a company. Therefore, building a coworking brand is just as internal as it is external.
Be More than Office Space
The biggest mistake many coworking spaces make is thinking of themselves just as office space. A great coworking space is more than office space. The coworking spaces with the best brands are those establishing themselves as something for the community and local companies. This interconnectedness allows for the coworking space to be thought of as an ally. When people know to come to a business as something more than a bottom line, that does much to build a brand within the consciousness of customers.
This is a very simple yet effective way to ensure there’s unity around the coworking space is making sure the décor is the same. Desks, offices, and everything else should be the same, but if a member wants something a bit different, having a style guide is quite important. The only way to have a hodgepodge approach is if the coworking space has disunity in its theme. That said, it is very hard to pull off a theme that’s disjointed. Therefore, it’s wise to work on a unified theme because it’s easier to execute.
Passion must be a part of any successful business. Some might see it hard to be passionately running a coworking space. This is the wrong idea. Coworking is about elevating members. Therefore, when a member experiences success, celebrate it. When people need help, go to the ends of the Earth to help them. Be passionate about helping people and their success. This is the simplest yet most effective way to extend a brand not just as a cognitive concept but drive it into their souls.
The best brands have a feel to them from the entrance going forward. Come see how Venture X embeds passion, unity, and a community orientation into their work.