There are many great objective and subjective reasons for a coworking space to connect with a surrounding community. The biggest reason is the deeper the roots in the community, the more solid ground the business is on. The businesses untethered to their communities risk losing everything when the community finds a business seeking to connect. Therefore, a coworking space has unique value propositions allowing it to connect to the community and create bonds lasting a long time.
Catered Lunches and Promotions
The easiest way to bring people together is with food. Members love a catered lunch, and a local restaurant loves the idea of catering lunch. There are many opportunities to build relationships, but the easiest way is to make a deal with local restaurants to provide discounts to members. The members get a taste for the restaurant with the catered lunch. Ultimately, these partnerships work for both entities, and it develops roots in the community.
Coworking spaces are perfect for hosting many different types of events. Getting in touch with community leaders helps with the building of different types of events. For example, there are several types of events, fundraisers, and other ways for the community to gather. The facilities at a coworking space are ideal for keeping people inside, feeling like they have space and yet intimately gathered. The community feels the coworking space invests in them, and the coworking space gets community members to check out what the coworking space offers.
Sponsoring Events and Teams
Youth sports is an incredibly effective method for deepening ties to a community. Same with events too. When people see the name of a business on the back of a jersey or as a title sponsor for an event, they know the business cares about them. Thanks to these sponsorships, the community literally feels the investment made by the coworking space. In turn, when people need a place to do business, the coworking space that’s top of mind is the one with it’s roots in the community.
There are plenty of ways coworking spaces involve themselves in the community similar to Venture X. Join a coworking space that looks outward by visiting your local Venture X franchise today.