Tyler Evans and Michael Hicks opened their first Venture X location as first-time coworking operators. Today they manage six locations across North Carolina, South Carolina, and Virginia. The difference between opening one location and successfully scaling to six? Venture X built its support infrastructure for what happens after opening day—when most franchisors disappear.
The support system that enables multi-unit growth
Venture X franchise support operates through interconnected teams that address every operational dimension of running a coworking space. The support model provides proactive guidance throughout your growth trajectory, from launch through expansion.
Your dedicated field support partnership
Each franchisee works with a dedicated corporate field representative assigned by region. This person becomes your primary operational contact, someone who understands your market demographics, knows your facility layout, and tracks your member acquisition trajectory.
Field support reps visit your location regularly during the critical first six months. They observe your operations and identify optimization opportunities. As you stabilize, the relationship shifts from frequent on-site visits to strategic planning sessions focused on growth.
Richie and Charissa Parsons expanded from their Ashburn, Virginia location to multiple units with support from Venture X and United Franchise Group throughout their growth.
Marketing support that drives member acquisition
Your marketing needs change dramatically after opening. Pre-launch campaigns focused on awareness and anticipation. Post-opening marketing must drive consistent member acquisition, retain existing members, and position your location as the premier workspace option in your market.
The Venture X marketing team adjusts tactics based on your performance data to maximize growth opportunities. They help you develop targeted campaigns for corporate clients, implement community-building initiatives that strengthen member engagement, and optimize your marketing mix for your specific market demographics.
This adaptive approach helped Venture X Palmetto Bay build relationships so strong with local businesses and government that they received the 5th Annual Small Business Award from the Village of Palmetto Bay. That kind of community integration doesn’t happen accidentally. It results from coordinated marketing and community engagement support.
Technology and operations infrastructure
Coworking franchise operations require technology platforms that manage member access, track space utilization, process recurring billing, and generate operational analytics. Venture X provides these systems and continuously updates them as the industry evolves.
Proprietary platforms designed specifically for coworking business management handle the operational complexity, giving you accurate data and insights in real time. When questions arise about how to maximize revenue per square foot or which membership tiers perform best in your market, your operations support team uses your data to provide concrete recommendations.
The franchise owner network advantage
Every Venture X franchisee gains access to the entire network of operators. Monthly calls, regional meetings, and internal communication channels create constant knowledge sharing.
When operational questions arise, franchisees across the network share tested solutions rather than leaving you to figure it out independently. When you consider adding a specific amenity or service, other franchisees can share their experience with similar additions. When you evaluate a second location, operators who’ve already expanded provide practical insights the corporate team can’t offer.
This peer learning network accelerates your operational maturity. You benefit from the collective experience of dozens of franchise owners instead of learning every lesson independently. When you encounter situations unique to your market, you’re backed by United Franchise Group’s 35 years of institutional knowledge across multiple brands—solutions tested across thousands of franchise owners now adapted to coworking operations.
Ongoing support that evolves with your business
Franchise owner training and support at Venture X adapts as your location matures and your needs change.
During your initial launch period, field representatives provide frequent contact and hands-on guidance. They help you interpret early performance data, refine member onboarding processes, optimize space utilization, and build community engagement. Corporate support helps you establish operational rhythms and identify what’s working in your specific market.
As your location stabilizes and grows, support shifts toward scaling revenue. You receive advanced training on corporate account acquisition, premium service strategies, and event programming that drives member engagement and retention. Marketing support helps you refine your approach based on what your data reveals about member behavior and market opportunities.
Over time, corporate guidance focuses on long-term positioning and expansion opportunities. Support includes second location viability analysis, multi-unit operations strategy, and market expansion assessment. Tyler Evans and Michael Hicks used this ongoing support to methodically expand from one to six locations across the Carolinas and Virginia, with corporate guidance informing each growth decision.
Support unique to coworking operations
How Venture X helps franchise owners reflects deep understanding of coworking business management challenges that traditional franchise models don’t address.
You’re building a professional community, not just renting space. The support network provides guidance on programming that creates genuine member connections, strategies for sustaining culture as you grow from 50 to 200+ members, and approaches for managing the diverse personalities and workstyles in your space.
Coworking success depends on maximizing revenue per square foot while avoiding overcrowding. Regular analysis of your space utilization patterns comes with specific recommendations for adjusting your mix of private offices, dedicated desks, hot desks, and common areas based on what performs in your market.
Individual professionals and corporate clients require completely different acquisition and service approaches. Corporate guidance helps you balance both markets, negotiate enterprise agreements, and manage the operational complexity when your member base includes solo entrepreneurs working alongside Fortune 500 satellite teams.
Beyond operations: strategic business support
Venture X franchise support extends past daily operations into strategic business development areas that determine long-term success.
- Real estate expertise: When you’re ready to evaluate a second location, the corporate team provides site selection analysis, lease negotiation support, and market assessment. The same expertise that helped you choose your first location remains available for expansion decisions.
- Vendor relationships: UFG’s scale creates purchasing power and vendor relationships individual operators can’t access independently. From furniture suppliers to technology providers, you benefit from negotiated rates and vetted partnerships.
- Financial analysis: Ongoing P&L review, performance benchmarking against similar markets, and revenue optimization guidance ensure you’re not interpreting your numbers alone. Corporate support helps you understand what your financial data reveals about operational opportunities.
The partnership commitment model
The relationship between Venture X and its franchise owners operates on aligned incentives. Your success strengthens the brand, attracts better franchisees, and improves every existing location’s performance.
Venture X’s business model depends on franchisee success. Ongoing royalties mean corporate revenue grows only when your location performs well. Brand reputation relies on every location maintaining operational standards. Network expansion targets require proof that existing franchisees thrive with the support infrastructure. These structural incentives drive the post-opening investment in your success.
When Richie and Charissa Parsons decided to expand beyond their first location, they had confidence in the support system because they’d experienced it during their initial location’s growth. When Tyler Evans and Michael Hicks evaluated their sixth location, they relied on corporate guidance proven through five previous openings.
Evaluating franchise support depth
When you speak with current Venture X franchisees during your evaluation process, ask them these specific questions about their support experience:
- How quickly does your field representative respond when you need guidance?
- How often do you interact with other franchise owners?
- Which technology systems do you use daily, and how well do they work?
- What support surprised you most after opening?
The answers distinguish franchisors offering genuine ongoing partnership from those that view opening day as the end of their obligation.
Your evaluation decision
Post-opening support determines whether you stabilize at one location or scale to six like Tyler Evans. Training gets you to launch. Ongoing franchise assistance determines your trajectory after opening.
If you’re evaluating franchise investment opportunities, examine post-opening support depth before you examine initial franchise fees. Learn more about Venture X’s approach to franchise support or discover what differentiates Venture X as a long-term franchise partner.